Services
Do you want to sharpen the corporate image, increase awareness of your products and services or improve communication with your customers and employees?
This requires PR skills and creativity: exciting stories, clear messages, well-written texts and media-savvy images.
Take advantage of the experience and expertise of JW Public Relations.
JW Public Relations’ services cover a broad spectrum from press releases to strategic consulting and stand for individual consulting, creative topic selection and journalistic texts.
Consulting
How do you want to position your company and products? How do you reach your target groups? Which tools can be used to achieve your goals? JW PR advises you on your company's needs in public relations, develops an effective strategy with you for solving your PR tasks and implements the measures operationally.
JW Public Relations Services
- Strategy
- Conception
- Media training
- Measurement of success
Media Relations
It is crucial for successful media work to know the way journalists think and work, to master the basic tools of journalistic work and to follow the rules in dealing with the media.
Together with you, JW Public Relations checks your news potential and gives a serious assessment of your chances of success. In this way you improve the quality of your media address.
JW Public Relations Services
- Press information
- Distribution of press information
- Topic setting for print and online media
- Interviews
- Professional articles
- User reports
- Media cooperations
- Press events
Editorial Work
Be it the product description, the newsletter, the employee magazine or the website, texts from companies shape their image with among employees, customers and media. The written word creates impressions and gets stuck in people's heads, for better or for worse. Professional PR-texts pay off. They have an important impact on the success or failure of your communication.
JW Public Relations has many years of experience in writing understandable, interesting and media-friendly texts with accurate formulations.
JW Public Relations Services
- Brochures
- Newsletters
- Customer magazines
- Employee magazines
- Content for website and social media channels
- Speeches
- Lectures
Employer Branding
Small and medium-sized enterprises have a shortage of skilled workers. They compete with large corporations for experienced specialists and qualified junior staff. Medium-sized companies seldom have big names and well-known brands, but often locations beyond the metropolises. And yet: medium-sized companies also have a lot to offer their applicants.
Employer branding is intended to present the core values and strengths of the company in an authentic and self-confident manner and anchor them in the minds and, ideally, in the hearts of employees and potential applicants.
JW Public Relations Services
- Media work
- Brochures
- Web pages
- Social media
Social Media
Digital communication requires good resource management. It is not important to be present on all channels. It is better to regularly leave traces and enthusiasm on a platform than to pour drops in the ocean. Knowing which platform does the target group uses is crucial. They should be provided with authentic and interesting information.
Services JW Public Relations Services
- Social media strategy
- Selection of platforms
- Content management
- Operational implementation
Adaptation
German subsidiaries of international corporations often use global communications materials. However, these cannot be adopted one to one but have to be adapted as the form and tonality of the target group approach differs in Germany. This is especially true for press releases. They should be adapted to local requirements in order to be used by German media.
JW Public Relations Services
- Proofreading of English texts
- Content and linguistic adaptation of English PR texts
(press releases, press kits, brochures, etc.) to German
requirements
(press releases, press kits, brochures, etc.) to German
requirements
Crisis Communications
What to do if products are defective, employees in production are harmed, sites have to be closed or false news about your company is spread on social media? A faulty, delayed or failed response can have serious consequences and can seriously damage a company's or brand's image. JW Public Relations has many years of expertise in crisis communication, for example in site closures, restructuring, product recalls, attacks on corporate reputation by Non-Governmental Organizations (NGOs), accusations of bribery, corruption and embezzlement or catastrophes with fatalities.
JW Public Relations Services
- Risk analysis
- Ad-hoc crisis consulting
- Development of messages and language regimes
- Writing texts for media, customer communication,
employee communication
employee communication
Change Communications
Whether mergers or acquisitions, restructuring or realignment of corporate strategy: communication plays a key role in the change process. Used effectively, it supports the setting of objectives, the implementation of measures and their impact by providing factual, orienting and motivating information. Communication is thus an essential lever of change management, for example, to promote understanding and knowledge, thus reducing resistance and ensuring participation.
JW Public Relations Services
- Story development and messaging
- Editorial office
- Development of instruments / Tool Box
- Employee communications
- Internal media management
- External communications
Interim Management
Managing changes or crises, implementing PR projects, structurally realigning communication, bridging personnel bottlenecks or meaningfully supplementing resources: There are a number of reasons for companies to rely on an external PR Interim Manager on an interim basis. JW PR has he necessary qualifications for successful interim management since of the many years of experience in all areas of internal and external communication in companies and in consulting.
JW Public Relations Services
- Internal and external communications in special
situations (crisis, turnaround, change
situations (crisis, turnaround, change
- Project implementation (establishment of press office,
BtB and BtC communications campaigns)
BtB and BtC communications campaigns)
- Restructuring and succession applications
Vacancy bridging
Vacancy bridging
- Internal communication management on site
- Internal communications
All important PR services from a single source.
With its range of services, JW Public Relations meets a wide variety of requirements.
Depending on the task, JW Public Relations works together with a network of specialists such as graphic and web designers, photographers and marketing consultants in order to achieve the best results at all times.